by Patrick Fransco
February 16, 2022
3 Ways to Write Better Continuing Content for Your Website
Creating ongoing content on your website is essential. First, it keeps the site fresh. When content is added regularly, the website avoids stagnation and informs visitors that what they are viewing is current. Second, it’s good for search engine optimization (SEO). Continuous content can be used to realize your SEO strategy and get a boost in search engine rankings.
Finally, it gives you source material for social media posts. You can use different creatives to bring social audiences back to your website to read relevant materials. That said, what are some tips for creating website additions that will engage visitors and help your SEO in the process? Here are three tips to help you improve your website copywriting.
1. Focus on a “pain point”: The first thing you need to do is capture the interest of a potential reader. This is accomplished by focusing on a particular problem for which your product or service offers a solution. Make this part of the title and make a statement or ask a question to immediately engage the viewer. An example might be a parent of a school-aged child concerned about school safety and security. This concern for school safety and security is the “pain point”. You can use it in the headline to ask a question such as “Is your child’s school safe?” Here are three ways to quickly improve security.
By bringing up the pain point in the headline, you’ll immediately grab the attention of the person with that problem and they’ll be more likely to click through to learn more.
2. Use a list format to broach the topic: People love lists! There are many reasons for this that I don’t have time to go into here, but this link will take you to a list of 9 Reasons You Can’t Resist A List. When you come to the topic of the article, break down the solution into any list. This assures the reader that they can expect a logical takeaway that meets their interest. Rather than a vague headline they might be reluctant to engage with, your headline promises “3 reasons why…”, “5 reasons why…” and “7 ways to…”, etc A list gives the reader a promise of a specific dish from the time commitment you are asking them to make. This will increase the likelihood that the target audience will make that commitment.
3. Use relevant images: Let’s face it, nobody wants to stare at a blank page with lots of words. We need some images to spark the interest of the public. Make sure the photo is relevant to the subject and visually appealing. If the article is long, you may consider having more than one image to break up the text. First, make sure to optimize images with proper titles and tags to get the most out of them for SEO. Also, make sure you’re using either a photo you’ve taken or a photo you have the right to use. You don’t want to end up with a nasty email about copyright infringement for an image you didn’t have the rights to.
You might notice that I followed the format with this article, and now you know why. I hope this article grabbed your attention and the list helps you create better ongoing content for your website.